How to check the growth of search demand for SEO

Here’s how to check https://x.com/illyism/status/2046700067680104786 if search demand is growing:

1. Open `Ahrefs Keyword Explorer`
2. Enter your main keywords
3. Check the “`GGR 12M`” column for the last 12 months

• If there’s a +10% year-over-year growth? You have a tailwind.
• If the value is negative? You’re fighting a losing battle.

Insights

— The `GGR` column in `Ahrefs Keyword Explorer` informs strategic decision-making — users focusing only on surface metrics draw different conclusions than those who consider `GGR` trends for prioritization.