The standard Google search we’re accustomed to operates on the principle of website reputation. But technology is advancing, and statistics show that by 2025, use of standard search engines in some niches will decrease by 60%.
What is the difference between AEO and SEO?
To understand the difference, you need to understand the terms and how both approaches work.
Search Engine Optimization
SEO is a set of technical and logical aspects of a website that determines whether it ranks higher or lower in search results. Key indicators of a good website for SEO include:
- Good website structure,
- Site age,
- Speed,
- Visitors stay on the site for a long time,
- No errors,
- Users fill out contact forms,
- Purchase products
Search engines collect a wealth of data, and ultimately, a ranking is determined based on your website’s position among all other search engines.
Answer Engine Optimization
AEO is the delivery of query results by AI from people searching for specific solutions to their problems. AI uses search engines for search, but answering results work differently. The correct structure of individual pages, as well as expert assessments, play a significant role in your website’s ranking.
What does expert assessment mean?
E-E-A-T (Experience, Expertise, Authority, Trustworthiness). You qualify if:
- Your website is mentioned somewhere online, preferably on popular platforms for your niche or general purpose (e.g., Reddit, etc.)
- You have online reviews
- You promote your brand on social media
What does a correct structure mean?
Your website should be configured so that the AI immediately understands the page context. The AI reads each page separately, finding only the relevant keywords. To be included in the AI results, you need to:
- Configure the order of information blocks on your pages
- Create special markup visible to the AI (JSON-LD, Schema.org)
- Use specific triggers on the page so the AI clearly understands the result
- Answers to Questions
Contact me, and I will make your website visible in search results, both in search engines and in LLM artificial intelligence models.
